Web Application

GRU

GRU is a B2B Marketplace for gold merchants to buy and sell gold online through a secure

My Role

I had several roles in this process, including prototyping, designing mock-ups and leading brainstorming sessions with the design team.

Tools Used:

Photoshop, Illustrator

Date:

Apr- May 2019

Platforms:

Mobile Web, Desktop

The Problem

GRU’s payment gateway was not trustworthy—a big problem for customers whose aim is to buy and sell gold.

The existing UI was plain and uninviting to the target audience.

The Goal

The goal of this website is to encourage professional gold merchants as well as small hobby traders to use GRU as their preferred marketplace to buy and sell gold.

Customers who trade in gold expect a user-friendly, trustworthy platform on which to do business, and that is what we aimed for.

Wireframe

The website’s overall experience was grounded and validated in a base structure that included wireframes and annotations.

Final Design

We wanted this website to have a look and feel that would appeal to its target audience. Consistency across the entire website was important.

We went for a clean, easy-to-use design that appealed to the user and gave them a sense of trustworthiness.

Colors included pops of gold to reflect the purpose of the website—buying and selling gold.

before

after

before vs after

Design Process

01Design Process
gru-design-process

Information Arch

02Information Architecture
gru-information-architecture

Colors

03Colors
  • #d72b2b
  • #000000
  • #fccd27
  • #b2c0cb
  • #ffffff

Icons

04Icons
gru-website-icons

Other Screens

05Other Screens
gru-searchgroup-screen
gru-listgroup-screen
gru-calculation-screen
gru-bankdetails-screen
gru-buy-screen
gru-login-screen

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